Direct mail has been doing very well recently! As we approach the new year, its time to consider making direct mail a part of your marketing plan. But how do you make it stand out from the crowd? Here are some tips on how your direct mail piece
Direct mail has been doing very well recently! As we approach the new year, its time to consider making direct mail a part of your marketing plan. But how do you make it stand out from the crowd? Here are some tips on how your direct mail piece
There is a lot of marketing out there. How can you hope to break through the clutter? Make content that is valuable to your prospects. Have you ever been glad to see a piece of marketing when you had a problem? Here are some tips you can use to help
Focus on the customer When was the last time you were in a meeting about customer service? Does everyone in your company who deals with external entities attend meetings like this? Getting your team aligned at all levels on what the messaging your company is putting out there. This is
Business to business advertising. Strategies are as numerous as they are varied. Here are some basic tips on how you can improve your B2B marketing: Tell a story Do you have any stories on how you’ve helped your customers in the past? Or even better, do you a customer who has
It is no secret that you only have a few seconds to capture people’s attention these days and direct mail is no exception. Here are some tips on how you can grab your prospect’s attention and keep it: All About You- My mentor once told me “The most effective headline is
Originally posted on the USPS site: https://about.usps.com/newsroom/national-releases/2019/1010-usps-releases-deadlines-for-holiday-shipping.htm WASHINGTON — In the blink of an eye summer is over and now it’s fall. Before you know it, it will be time for the holidays again. Fortunately, the U.S. Postal Service has your back with all the mailing deadlines you need to know
Messaging is something we harp on quite a bit and it’s no mistake. If you send a direct mail piece without a message or without an effective message, you’re unlikely to have a good return on your investment. Here are some tips for crafting your messaging: Have a single idea
As the president of our company often says: “Once something leaves our facility, we can’t take it back.” You can’t take back a mistake when it comes to Direct Mail, once it gets sent out you can’t undo it. That’s why we have so many checks and approvals before we
A landing page is often the centerpiece of your campaign. It is where your mailer, email or social post is taking your potential customers. They have decided to take a chance on you and have gone to your landing page, now is not the time to disappoint. But how? Here are
Direct Mail Stands Out From the Pack People get less direct mail ads than other media People get over 500 emails in a day. They see sometimes thousands of ads online. We are so inundated with advertising in our daily lives. However, the average American gets only 26