Focus on the customer
When was the last time you were in a meeting about customer service? Does everyone in your company who deals with external entities attend meetings like this? Getting your team aligned at all levels on what the messaging your company is putting out there. This is especially important for your sales and marketing departments, who frequently are communicating with the same prospects.
You should also empower your employees to go above and beyond when it comes to customer service. As they say, your customer service should be so good, your customer will be happy they had a problem.
It is easy to fall into the trap of chasing the latest trends, especially with social media. If you’re jumping to a new platform every quarter, how do you expect to get good at using the ones you’re already on?
The important thing to do is: Find out which platforms your target audience is on and get good at promoting your brand on that network to your audience.
It’s becoming increasingly illegal to collect consumer data without their knowledge or send them digital marketing which they did not opt-in to. Make sure that you are in compliance with privacy laws when you consider your marketing options.