As the president of our company often says: “Once something leaves our facility, we can’t take it back.” You can’t take back a mistake when it comes to Direct Mail, once it gets sent out you can’t undo it. That’s why we have so many checks and approvals before we print and send a mailing. Of course, there need to be checks and approvals before you send your design to us. Here are some tips:
- Spelling and Grammar: Nothing’s more embarrassing than having an error in your copy, especially if you spell your own company’s name wrong (I’ve seen it happen.) Have several people review your mailing piece before you approve it. Perhaps most importantly, have someone look at it who had no part in its design.
- Too Crowded or Busy: Busy is used as a design term when a piece of content has, well, too much content. When was the last time you got a piece of mail that was a wall of text? Did you read the whole thing? Chances are you did not. Make sure your message is to the point in as concise a manner as possible.
- Photos: Make sure your photos are attention-grabbing, engaging and relevant to your message. If you’re not sure what photo to use, a photo of your product or of a smiling person are usually a good bet.
- Layout and Size: Work with your mail provider to get pricing on postage for the size of mailpiece you are sending. We know how to save you money on postage bases on USPS’ rules.
- Call to Action: Make sure you ask your prospects to do something as part your message, typically this will involve interacting with your company further. Getting prospects to visit your website, store, call a sales rep and more are possible Calls to Action.