This one is going to be kind of short and sweet. A question we often get about direct mail is how can you tell what the ROI of your direct mail campaign is? Fortunately, there are several solutions available: Tracking Links: If you are sending your prospects to a website, you can use what is

  “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister  “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming “I am all for conversations, but you need to have a message.” – Renee Blodgett “You can’t sell anything if

We have talked about how your direct mail can set your ad apart from the many ads we see throughout the day. But how can you set your direct mail apart from other mail pieces? Here are some innovative tips to set your campaign apart: Video Brochure Something cool we’ve seen recently is video brochures.

The holidays are almost over, now is a great time to look back on what worked on what didn’t this year and write down some notes while these ideas are still fresh that you can reference in a few months. Here are some tips you can use right now to have a smoother and more

So, you’ve got a prospect that’s close to a sale but need a little extra to get them over the line. Here are a few tips on how you can use direct mail to help your sales efforts: Get Specific Do you have multiple services you offer? Have prospects who are interested in one service

Direct mail has been doing very well recently! As we approach the new year, its time to consider making direct mail a part of your marketing plan. But how do you make it stand out from the crowd? Here are some tips on how your direct mail piece can stand out from the rest: Make

There is a lot of marketing out there. How can you hope to break through the clutter? Make content that is valuable to your prospects. Have you ever been glad to see a piece of marketing when you had a problem? Here are some tips you can use to help capture that feeling for your

Focus on the customer When was the last time you were in a meeting about customer service? Does everyone in your company who deals with external entities attend meetings like this? Getting your team aligned at all levels on what the messaging your company is putting out there. This is especially important for your sales

Business to business advertising. Strategies are as numerous as they are varied. Here are some basic tips on how you can improve your B2B marketing: Tell a story Do you have any stories on how you’ve helped your customers in the past? Or even better, do you a customer who has done or is willing

It is no secret that you only have a few seconds to capture people’s attention these days and direct mail is no exception. Here are some tips on how you can grab your prospect’s attention and keep it: All About You- My mentor once told me “The most effective headline is ‘Every word on this