Done is better than perfect, as long as you learn from it I would love to tell you that marketing is perfect and exists in a vacuum but that isn’t the case. Sometimes ad campaigns flop and sometimes your business grows in spite of your marketing efforts, that’s life,

                MWI Direct is one of the leading print partners for Casinos nationwide. We currently print & mail roughly over 50 million pieces per year and our casino program strategies help increase new & existing customer attendance, reduce churn, and improve revenue. Casinos are choosing MWI because of

                  The horizon is looking a bit brighter these days.  And things will slowly start becoming more normal. The “old normal” is likely at least 6 months away but we should see workers begin to reopen their offices and those businesses that have weathered 2020 begin to

              What if you could tailor each marketing message to each individual? Well, here’s some good news. You can! In fact, many retail companies have been doing it for years, sending you coupons for the products that according to their data, you are most likely to buy. Of course,

          Something you don’t hear a lot about with direct mail campaigns is consistency. Consistency is something we talk about in more of the broad marketing sense. Let’s dive in: Consistency of brand When your prospects see your marketing, can they immediately associate it with your brand? This obviously takes some

      MWI Direct is pleased to announce a major expansion of our digital print and finishing platforms with this install of the Canon ProStream 1800. This new data-driven variable print technology will position us as the premier provider for direct marketers nationwide. Below are the specifics of exactly what has been installed and

            Postcards are great. You save on postage you don’t need to have an envelope. It doesn’t get any easier to send a direct mail campaign. The trouble is, with these savings and limited real estate, how do you make it count? Here are some tips to help maximize your

            If you have a digital marketing campaign such as pay per click, social media, or otherwise, then you are likely aware of remarketing. If you are unfamiliar, Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on

          With our new MBO Finishing Line, we are getting your marketing to market faster than ever. The MBO finishing equipment is installed ad doing great! Our finishing line is by MBO and includes, an unwinder, a dynamic Perf/Score unit, a high-end sheeted with nonstop batch counter, a 6 plate folding

          So, you’ve run a direct campaign or several, great! Now comes perhaps the most important part- follow up. It doesn’t do you a lot of good to have a marketing program if you can determine, in some way how well its performing and if you can how much money you