Paper, the foundation of what we do. Paper was dramatically impacted last year because of the pandemic and now that things are on the upswing again, there is a lot more demand and much less supply. This means paper mills are operating at nearly 100% of their capacity, which means they are making what has
We were recently featured in Printing Impressions, twice! “Another Canon customer, Dean Hart, president of MWI Direct, in Lincoln, Neb., says that not having to run pre-treated papers is “a pretty big deal, because inkjet treated stock can be expensive and hard to get.” His Canon device is a continuous-feed ProStream 1800, an
There’s a lot of talk about staying “top of mind” in the marketing business and for good reason. Let’s try an exercise: when you need a plumber, which company does your mind jump to? That is a valuable space to occupy for your prospects. Were you unable to think of
Done is better than perfect, as long as you learn from it I would love to tell you that marketing is perfect and exists in a vacuum but that isn’t the case. Sometimes ad campaigns flop and sometimes your business grows in spite of your marketing efforts, that’s
MWI Direct is one of the leading print partners for Casinos nationwide. We currently print & mail roughly over 50 million pieces per year and our casino program strategies help increase new & existing customer attendance, reduce churn, and improve revenue. Casinos are choosing MWI because of
The horizon is looking a bit brighter these days. And things will slowly start becoming more normal. The “old normal” is likely at least 6 months away but we should see workers begin to reopen their offices and those businesses that have weathered 2020 begin to
What if you could tailor each marketing message to each individual? Well, here’s some good news. You can! In fact, many retail companies have been doing it for years, sending you coupons for the products that according to their data, you are most likely to buy. Of
Something you don’t hear a lot about with direct mail campaigns is consistency. Consistency is something we talk about in more of the broad marketing sense. Let’s dive in: Consistency of brand When your prospects see your marketing, can they immediately associate it with your brand? This obviously takes some
MWI Direct is pleased to announce a major expansion of our digital print and finishing platforms with this install of the Canon ProStream 1800. This new data-driven variable print technology will position us as the premier provider for direct marketers nationwide. Below are the specifics of exactly what has been installed and
Postcards are great. You save on postage you don’t need to have an envelope. It doesn’t get any easier to send a direct mail campaign. The trouble is, with these savings and limited real estate, how do you make it count? Here are some tips to help maximize your
