An accurate, clean and well-profiled database is fundamental to targeting your customers and prospects. The impact of low-quality data can include the money you spend on undeliverable or mis-directed mail, wasted effort, and lost sales opportunities.
At MWI Direct, our experienced programmers know how to leverage our data-processing tools to give you optimum results. We focus on every element of the process, from list selection, data hygiene, data analytics, and postal rate optimization. You cannot risk missing your target audience and losing a sizeable investment with poor data.
MWI can help you enhance your database marketing & improve ROI by:
Flexible Database Management
Highly-Targeted Marketing Campaigns
Data Cleansing Services
The ongoing process of procuring, updating and scrubbing mailing lists to ensure accuracy and to segment data by demographic, geographic and other variables.
Database management, including data cleansing, address verification & correction, NCOA & merge/purge, and dedupe