Direct Mail Stands Out From the Pack

People get less direct mail ads than other media

People get over 500 emails in a day. They see sometimes thousands of ads online. We are so inundated with advertising in our daily lives. However, the average American gets only 26 direct mail pieces in a day. This makes direct mail unique and leads us to our next point.

You can get impressions at a household level

RetailWire reports 88% of key purchase decisions for retail, financial and automotive categories are discussed at home, and direct mail pieces give recipients a reason to talk over the offer. You can reach multiple prospects with the same mailing. 

Longer lifespan

When you get an email, you look at the sender, then the subject line and choose to read it or delete it. If you do read it and it is of vital importance, you’ll hang onto it until you need it. If not, you’ll probably delete it. RetailWire reports, that direct mail’s lifespan has an average lifespan of 17 days. 

People trust it now

Take a second and think: What are you more likely to be suspicious of an email or a direct mail piece? In recent years, more people have said that they distrust email and trust direct mail.