Tips for Sending a Mailing Decide on a Goal What are you hoping to accomplish with your mailing? Are you looking to increase sales? Send prospects to your website? Promote a special offer? You should define your goal before you start creating a campaign. Find a type to meet

                    We’ll Supply You With The Perfect Mailing List Reach Your Ideal Audience with Our Targeted Mailing Lists The best designed direct mail campaign won’t succeed if your mailing list is faulty. Creating targeted direct mailing lists is essential in order to have a successful direct

              The most important part of your marketing messaging is its content. What you are actually saying or trying to get your prospects to do is the destination you are trying to reach with the vehicle of marketing, so to speak. Here are some tips on how you can

          Direct mail is becoming a powerful marketing tool in the digital world. For one, it isn’t digital, which helps it stand out to us from the deluge of digital ads we see every day. For another, direct mail has only become stronger in the digital age. Targeting the right prospects

        Branded content is an ever-expanding territory for brands. Video, blogs, podcasts, infographics, and more can be branded content. The trouble with branded content is: how do you get people to engage with it? We see so many ads each day that we don’t see most ads that we come across. However,

        Email campaigns can be somewhat frustrating if you haven’t done them before. There are a number of things you must keep in mind when you are planning on doing email marketing. Here are a few tips on how you can ensure deliverability and responses to your campaigns.  Subject Lines Let’s say

          “A man who stops marketing to save money is like a man who stops a clock to save time.” – Henry Ford We all have budgetary limitations, especially if you operate a small business. However, it is important not to neglect your marketing efforts, even they are small in budget

          Direct Mail, in a digital age it is easy to overlook. Many assume that it has gone the way of the newspaper, landlines and the department store. But direct mail’s physical presence is what makes it novel in a world where we see over 500 digital ads in a day.

        Color. It gives the world around us definition and beauty.  It’s also what helps set your direct mail piece apart from the others. We talked about this before in our design post.  You have only a few seconds to catch the attention and color goes a long way to grabbing a

          As with any media, when it comes to grabbing someone’s attention with Direct Mail, you’ve only got a few seconds to do it.  You design should be clear and consistent with your brand. Have a logo? Incorporate the colors from it into your piece. If you’re not sure what your