Create a personal connection with customers on every piece you send by printing customer-specific data and relevant images on your variable data mailing and printing. You will increase sales or donations by customizing each piece to fit your customer’s profile. Variable Data Printing is a direct mail option for businesses that want to reach customers through the use of printed materials and also want their ads to be personalized to a specific household. It includes graphics, texts, and images that need to change from one printed piece to the next, based on the client’s needs.
Adding personalized data to a document is more than just changing a person's name in a subject line. Changing up visuals and messaging can drastically improve response rates. Use data to target and optimize campaigns, and increase ROI and engagement.
Test different visual elements within customer documents.
Speak directly to each customer’s specific needs.
It’s not just one and done. Use multiple executions and touch points.
Direct Mail Marketing with Variable Data Printing
Make your pieces relevant to your recipients
Customer Benefits
of Variable Data Printing
Personalized Marketing
Data-Driven Content
Tip #1
Personalized Visuals
Tip #2
Targeted Messaging
Tip #3
Lead Nurturing
Tip #4