A landing page is often the centerpiece of your campaign. It is where your mailer, email or social post is taking your potential customers. They have decided to take a chance on you and have gone to your landing page, now is not the time to disappoint.
But how? Here are some tips on how you can capture the interest of your prospects with your landing page.
• Bullet Points
Bulleted lists are a great way to deliver information in a concise and easily processed fashion. What more could you want?
• Get personal and offer a solution to the problem posed by your campaign
What are your target audience’s pain points? Hopefully, you’ve already addressed this in your campaign. On your landing page you should demonstrate how your company can solve this problem for them. This leads to our next point:
• Leverage client quotes and case studies
If you can show your prospects that you have solved problems for your current customers by showing testimonials or case studies of your success stories. Video is preferable to text but any testimonial will help as long as it is genuine.
• Give the opportunity to opt-in to more of your marketing
If you can, provide an opportunity to opt-in to your marketing. Capturing contact information through passive means can work as well but is becoming increasingly fraught with legal issues. In general, opt-in is the safest option.
• Give something away for absolutely free
Your prospect took the time to visit your landing page, make it worth their while. Have a relevant presentation, whitepaper, video, something for them to take away and learn from. When your prospects can gain something from you, they will think of you positively in the future.
• Make sure it remains relevant (or make a new one)
If you reuse your landing page for multiple campaigns, make sure that you update it periodically with new information. If your campaign is addressing a new topic or the information on your landing page is just too outdated, you should probably create a new landing page with relevant content.