Direct mail has been doing very well recently! As we approach the new year, its time to consider making direct mail a part of your marketing plan. But how do you make it stand out from the crowd? Here are some tips on how your direct mail piece

          There is a lot of marketing out there. How can you hope to break through the clutter? Make content that is valuable to your prospects. Have you ever been glad to see a piece of marketing when you had a problem? Here are some tips you can use to help

          Focus on the customer When was the last time you were in a meeting about customer service? Does everyone in your company who deals with external entities attend meetings like this? Getting your team aligned at all levels on what the messaging your company is putting out there. This is

        Business to business advertising. Strategies are as numerous as they are varied. Here are some basic tips on how you can improve your B2B marketing: Tell a story Do you have any stories on how you’ve helped your customers in the past? Or even better, do you a customer who has

        It is no secret that you only have a few seconds to capture people’s attention these days and direct mail is no exception. Here are some tips on how you can grab your prospect’s attention and keep it: All About You- My mentor once told me “The most effective headline is

          Messaging is something we harp on quite a bit and it’s no mistake. If you send a direct mail piece without a message or without an effective message, you’re unlikely to have a good return on your investment. Here are some tips for crafting your messaging: Have a single idea

          As the president of our company often says: “Once something leaves our facility, we can’t take it back.” You can’t take back a mistake when it comes to Direct Mail, once it gets sent out you can’t undo it. That’s why we have so many checks and approvals before we