The best designed direct mail campaign won’t succeed if your mailing list is faulty. Creating targeted direct mailing lists is essential in order to have a successful direct mail campaign. Like all good marketing campaigns, you must first identify your target audience: who is buying your products, when do

              Or any call to action for that matter? Make sure you have a clearly defined end goal for your direct mail (or any) marketing campaign before you get started on it. This will inform your decisions throughout the campaign and save you money. It will help you know

          If you don’t prepare correctly, direct mail can become costly and have a poor return on investment. Fortunately, there are many technologies that we can use to help you avoid this. Things are not as they used to be, where you might measure the success of your direct mail campaign

          It’s a question we’ve all received at a networking event, a party or just making small talk in the elevator. Here’s the kicker, can you and the people at your company answer that questions in a consistent manner?   Take some time to answer this question.    Hopefully, your leadership

          According to the DMA, direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists. This makes 2020 the year to do direct mail! But how can you stand out? Here are some tips on setting your mailing apart: Try new formats Do you usually

          This one is going to be kind of short and sweet. A question we often get about direct mail is how can you tell what the ROI of your direct mail campaign is? Fortunately, there are several solutions available: Tracking Links: If you are sending your prospects to a website,

          “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister  “Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming “I am all for conversations, but you need to have a message.” – Renee Blodgett “You

          We have talked about how your direct mail can set your ad apart from the many ads we see throughout the day. But how can you set your direct mail apart from other mail pieces? Here are some innovative tips to set your campaign apart: Video Brochure Something cool we’ve

          The holidays are almost over, now is a great time to look back on what worked on what didn’t this year and write down some notes while these ideas are still fresh that you can reference in a few months. Here are some tips you can use right now to

            So, you’ve got a prospect that’s close to a sale but need a little extra to get them over the line. Here are a few tips on how you can use direct mail to help your sales efforts: Get Specific Do you have multiple services you offer? Have prospects