This one is going to be kind of short and sweet. A question we often get about direct mail is how can you tell what the ROI of your direct mail campaign is? Fortunately, there are several solutions available:

Tracking Links: If you are sending your prospects to a website, you can use what is called Tracking Links. A tracking link is a unique link that goes to a redirect page. This redirect page then goes to your website. If you can get analytics for your website, you can track how many visitors went to this redirect page to know exactly how traffic is coming in. 

Timely Offer: If your business is the type that can extend this offer, you may want to offer a discount or coupon for a limited time. This way, you know that the business that comes in using this discount is from your mailer.

Landing Pages: This is similar to tracking links but working in the other direction. You can set up specific landing pages for each campaign that you do or even each different media type that is incorporated in your campaign.