So, you’ve got a prospect that’s close to a sale but need a little extra to get them over the line. Here are a few tips on how you can use direct mail to help your sales efforts:

Get Specific

Do you have multiple services you offer? Have prospects who are interested in one service and not the other? Hopefully, you know who these people are. Send these people specific information on the solutions or products you provide. Only have one product? That makes your job quite a bit easier in this step.

Get Granular

The amount of personalization that companies are capable of has taken leaps and bounds in the past decade to, as some would say, an almost creepy level. In general, you probably don’t need to engage in high amounts of personalization. The prospect’s name, job title, and company are the most common kinds of personalization we see but other options are available. Personalization also doesn’t have to contain personal information. Big box retailer send you personalized coupons and you probably don’t realize it. This is where we start to get into what consumers would consider invasive but, this tactic has worked well. 

Coupons or Discounts

Sending special offers or coupons can be a great way to get a prospect to take that final step. This isn’t always an option if you’re in the service industry but it is something to consider.