Tips for Sending a Mailing

Decide on a Goal

What are you hoping to accomplish with your mailing? Are you looking to increase sales? Send prospects to your website? Promote a special offer? You should define your goal before you start creating a campaign.

Find a type to meet that goal

What kind of mailing do you need to accomplish your goal? Can you get what you need to across on a postcard? Will you need to include a reply envelope with this mailing? This will help inform how many recipients you can afford to send your mailing to.

Keeping current customers is cheaper and easier than making new ones

Your current customers already know about the good work you do. It is much easier to expand your current business than acquire new customers, so generally, that’s a better place to start. 

Landing pages and tracking

You will probably want your prospects to visit your website, even if it isn’t your explicit goal. You’ll want a landing page that is relevant to the mailing piece you’re sending. You should also set up tracking links or coupon codes so you can track the effectiveness of each of your campaigns.  

Multimedia goes a long way

Direct Mail has been shown to perform even better when coupled with other media in the same campaign. An email that follows up a direct mail piece or targeted Facebook ads will increase the frequency that your prospects see your ads. It can take 7-20 views of your ads before a prospect will engage with you.