There’s a lot of talk about staying “top of mind” in the marketing business and for good reason. Let’s try an exercise: when you need a plumber, which company does your mind jump to? That is a valuable space to occupy for your prospects. Were you unable to think of a plumber you would use? That is also a great opportunity to get into your prospects’ heads as the solution they should use. 

There’s value in mailing to your current customers as well. After all, it’s almost always easier to get repeat customers than to get new ones. It’s not uncommon to shop around but you need to prove to your current and potential customers that you are the company for them, which leads us to our next point:

Company Information & Your Difference

How many times have you seen an ad for a company and thought, “Oh, I didn’t know this existed!”

Whether it is a new location, service, or if you’re just reaching out to someone you haven’t previously, your potential customers can’t become your potential customers if they don’t talk to them.

But it’s not enough to simply reach out, we see thousands of ads every day. You need to figure out what makes your business stand out and why that might matter to your customers and prospects. 

Helps You Know Who’s Buying What You’re Selling

If you’re not tracking your mailings, now is the time to start.

If you are, this bit is for you. Hopefully, you have some way of knowing which of your campaigns are driving what business, be it tracking links or otherwise. It’s important to connect these to what is actually selling, this will give the best picture of who is buying and why.