Stand Out from the Crowd
The average American receives 500 emails a day but only 26 direct mail pieces a day.
The average open rate of direct mail is 95%.
In the past year, the year-over-year response rate to direct mail went up by 78 percent for households and 69 percent for prospects.
Direct mail has the highest response rate of any media, 9%. Other media see around 1.5%.
Direct mail has an average return of investment of 250%.
When used in multi-channel marketing, direct mail becomes even more effective: Brand recall increases by 40% when used to follow-up an email campaign and by 26% when following up a display ad.
Sources:
https://www.datatargetingsolutions.com/blog/2018/11/16/20-direct-mail-statistics-for-2019
https://www.datatargetingsolutions.com/blog/2018/04/27/9-reasons-direct-mail-works