We live in times of uncertainty and it has had no small effect on businesses. Every day you see businesses with reduced hours, layoffs, and closures. Chances are, your business has taken a hit as well. Having been in the marketing industry for nearly ten years now, I know that marketing programs and departments are the first thing thrown overboard when seas get metaphorically choppy. This is for a few reasons: There are more important things like paying your current employees, completing the work that you already have, keeping the lights on. Often, companies can’t prove the ROI of their marketing programs either, and depending on the platform you are using, this in itself can be expensive.
Enter Henry Ford: “A man who stops advertising to save money is like a man who stops a clock to save time.”
At the end of the day, and indeed at the end of any financial crisis, you need to keep attracting new clients and maintain your relationships with old ones.
Data saves the day
The answer isn’t cutting ad spend, its how you can make those dollars work harder for your company. that’s why we at MWI Direct use data to help maximize your direct mail campaign’s ROI. Casting a wide net is expensive but running a targeted campaign to the people who are most likely to become your customers is cost-effective and gets results for you and your business. Want to know more? Reach out to us.