Need to give your direct mail a boost? We have the perfect solution to get you 30 – 80% more conversions on your mailing. If you’re already running or planning to run a direct mail campaign, consider maximizing your ROI and re-inforcing your message with an IP targeting Campaign

MWI Direct’s ad tech brings the location-specific accuracy of direct mail to digital advertising. Through our proprietary and patented IP Targeting technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the internet.

Household IP Targeting

IP Targeting does not use cookies, which is revolutionary in the digital advertising world. Our patented IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data. With IP Targeting, all of these datasets can be easily and effectively used to deliver ads directly to consumers. Our tech is 100% cookie-free and connects with real people at an unparalleled accuracy, eliminating ad fraud. With a 95% or greater confidence level, MWI Direct is the premier choice for digital advertising.