So, What Is It You Do?
It’s a question we’ve all received at a networking event, a party or just making small talk in the elevator. Here’s the kicker, can you ...
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According to the DMA, direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists. This makes 2020 the year ... This one is going to be kind of short and sweet. A question we often get about direct mail is how can you tell what ... “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister “Just because you can measure everything ... We have talked about how your direct mail can set your ad apart from the many ads we see throughout the day. But how can ... The holidays are almost over, now is a great time to look back on what worked on what didn’t this year and write down some ...
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