If you have a digital marketing campaign such as pay per click, social media, or otherwise, then you are likely aware of remarketing. If you are unfamiliar, Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website (definition from Dynamic Yield.)
Remarketing can be applied to any marketing medium, including direct mail. In a study by Triadex Services, direct mail retargeting can yield up to eight times the response rates of digital remarketing when used correctly. Not sure how to implement direct mail remarketing? Here are some options:
Migrating from digital-only marketing to direct mail? Only have email addresses and not physical addresses? There are plenty of data matching services out there that can get you physical addresses match by IP address and several other methods. Find a service that will provide the information that best serves your needs. Another option to consider is adding a physical address field to your contact forms on your website.
Tracking Links & Unique URLs
With the personalization options, you can send unique links to each of your individual prospects based on the campaign, discount, or even on an individual level. This incredible level of personalization allows you to see exactly who is interacting with your direct mail pieces and how. You can then send them a follow-up piece to try to get them to take a further call to action, such as calling one of your sales reps or setting up a facility tour.
Putting Ink to Paper
Remarketing with direct mail is a great way to get your prospects to become customers. But if you don’t have the right tools it can be extremely difficult. Fortunately, we have the right tools and expertise to help you with your direct mail remarketing journey. With our data-driven solutions and inkjet printer, we can help you improve your direct mail ROI.