The USPS & MindFire, Inc released a eBook that shows how millennials respond to direct mail, and it was shocking(ly) Awesome.
Did you know that 64% of Millennials would rather look at Direct Mail than Email? Yes, it’s true! Get this eBook to see what USPS research shows about how Direct Mail helps you market to Millennials. Includes tips (and samples) for becoming effective at engaging a tech-savvy generation.
This guide is designed to help you better understand how and why Millennials respond to mail, how mail compares with other marketing channels, and how to create an appealing mailpiece for this generation.
SOURCE: USPS & MindFireInc;