Having worked for and with several nonprofits, I have managed a few nonprofit mailings. The main purpose for most nonprofit mailings is to get some donations, here are a few options to consider:

• Newsletters- It’s important to let your donors and stakeholders know what you are actually doing with the donations and funding you have received. This is your time to shine! Tell the stories of the people you’ve helped. Describe any new programs you’ve started or events you have coming up. It’s your time to shine here and many nonprofits use newsletters as major fundraising campaigns. 
• Program Direct Ask- Just started a new initiative, perhaps a bit faster than usual? Sending a personalized letter to your donors is a cost-effective way to raise funding for new and existing projects. State how this program will benefit those your nonprofit supports and why you need funding by a certain date. 
• Mass Mailing- Want to raise awareness about your nonprofit? Looking to increase your undesignated gifts? Sending a targeted postcard or flier can be a great way to reach a lot of people. Of course, you’ll have less space to say what you need to, so get creative!
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