“As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister 

“Just because you can measure everything doesn’t mean that you should.” – W. Edward Deming

“I am all for conversations, but you need to have a message.” – Renee Blodgett

“You can’t sell anything if you can’t tell anything.” Beth Comstock

“Branded content is created for a company. A content brand is created for a valuable company.” – Drew Davis

“It’s much easier to double your business by doubling your conversion rate than doubling your traffic.” – Bryan Eisenberg

“Never let ads write checks your website can’t cash.” – Avinash Kaushik

“You can’t expect to just write and have visitors come to you – that’s too passive.” – Anita Campbell

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley