As you may have seen, we are installing a high-speed continuous color inkjet press. This new machine will add to MWI Direct’s ability to send highly personalized relevant offers to your target audience. We are in the process of installing a Canon ProStream 1000 color inkjet press. Here are some of the benefits you can look forward to:
Extreme High-Quality Prints
Our new Inkjet will offer up to 1200 dots per inch (or dpi) output, which means we can print with precision and quality like you’ve never seen before. We will have samples available soon so you can see what the ProStream 1000 can really do. This high dpi also helps with our next feature:
Color Customization & Personalization
The ProStream 1000 offers color matching, unlike any printer before it. This also allows for exciting personalization options on a more granular level. With this ability to target your prospects or potential donors on a personal level, you send offers and appeals tailored to the person you are sending them to, which in turn makes them more likely to become your customer or donor. This becomes even more powerful in the retail space. You can send offers and coupons specially tailored to what each of your customers has purchased previously.
Combined with MWI Direct’s data capabilities, our new printer will help you make beautiful sales pieces that we can help you send to the right people who are most likely to become your customers.